Unitac International

49 Charlotte Street Rochester, NY 14607

Telephone: 585-262-3470 | Website

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Unitac first opened its doors for business in 1969 in Rochester, New York. Located on Lake Ontario, an hours drive from Niagara Falls, the new company specialized in stationery printing for the local business community.

As print shops go, there was little to distinguish the young start-up from the dozens of other small offset printers in the area. With one notable exception: it advertised its prices! Unitac’s strategy was to sell printing not as a one-of-a-kind job but as a range of pre-defined products. Our reasoning was that an 8½ x 11 letterhead in black ink on white 24# bond was neither easier nor more difficult to produce for ACME Tools than it was for Empire Builders. After a few false starts and some adjustments, what had worked for Henry Ford soon began working for us.

In April of 2005 we began making commercial versions of our software available to printers around the world. The first such program was Morning Flight, a free estimating program for small to medium-sized shops, followed by Morning Flight Silver, the boxed edition with expanded features, automated estimate writing, and a printed manual.

If you’re a Printer and you’re still doing estimates the old-fashioned way, please don’t let Morning Flight’s low cost (it’s free!) keep you from downloading the program. You’re wasting countless hours each week on tedious, unnecessary labor. Hours you could devote instead to caring for your customers and promoting your business.